What does it mean to know the reality for customers?

Perceive the reality for N=1 specific customer

Feel it, rather than know it

The important thing here is not to “know” the reality for the customer through secondary information such as what someone has researched, but to “feel” the reality for the customer through primary information such as direct experience.

The way we look at things is important

Here’s a question for you….

Focus on your own problems and those of your neighbors

So how can we sense the problems of N=1 specific customer?

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