Why can’t we develop a good strategy even if we learn how to make it?

What is a strategy?

First, let’s review the definition of strategy. There are many different definitions of strategy by management scholars, but I define it as follows.

Misconceptions about strategy

I talked about the gap between “understanding” and “creating” a good strategy, and I would like to talk about some of the misconceptions about strategy that can create this gap.

Internal sensations when developing a strategy

I have talked about the misconceptions of strategy that create the gap between “understanding” and “creating” a good strategy, but there is another factor that creates this gap.

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